Terms & Conditions
Starting February 1st, any phone number not associated with an approved 10DLC campaign will be blocked from sending text messages.
10DLC is a government-mandated system implemented by all phone number providers and hosts. Any business using text messaging for communication must register their number with their provider and receive approval before sending or receiving text messages.
As 10DLC guidelines have become more stringent due to increased regulatory stipulations, we have collaborated with Bandwidth to outline the necessary steps for our clients who have not yet registered. Below is Bandwidth’s checklist to share with your website developer for clarity on compliance requirements. These must be adhered to for your text number to be able to send text messages; otherwise, you will lose the ability to send text messages using CLX Client Messenger.
SMS Disclosure
Patterson Dahlberg, Injury Lawyers will send messages regarding case details and request documents, including status updates and reminders for important dates. Message and data rates may apply. Message frequency will vary, and you will be able to Opt-out by replying “STOP” to unsubscribe or “HELP” for further assistance. [Privacy Policy link] [Contact Us link].
Checklist for an Ideal Website for 10DLC Registration
Privacy Policy Requirements:
- The website must contain a compliant privacy policy detailing how user information is collected (if collected through a contact form, the link to the form must be specified), how this information is used, and how it is shared.
- The privacy policy must state that no collected information will be shared with third parties for marketing purposes. The Privacy Policy must also mention the Text and SMS Service, including an opt-in and opt-out clause.
Text and SMS Service Section in Privacy Policy:
The policy must include the following verbiage:
“By providing your phone number to [Firm Name/Brand Name as in Tax Records], you agree and acknowledge that [Firm Name] may send text messages to my wireless phone number for any purpose. Message and data rates may apply. Message frequency will vary, and you will be able to Opt-out by replying “STOP” to unsubscribe or “HELP” for further assistance.”
Contact Us Form Requirements:
- Below each contact form, the following statement must be included:
“By submitting this form and signing up for texts, you consent to receive informational text messages from [Company Name/Brand Name as in Tax Records] at the number provided, including messages sent by an autodialer. Consent is not a condition of purchase. Message & data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. [Privacy Policy link] [Terms and Conditions link].”
- If there are multiple contact forms, this verbiage must appear under each form.
- If the phone number field is mandatory, there must be a checkbox for the client to explicitly opt-in.
Verbal Opt-In Requirements (if information is collected via telephone):
- If user information is collected verbally, the privacy policy must state that the firm collects user information verbally. Example verbiage:
“[Company Name/Brand Name as in the Tax Records] collects opt-in verbally from their customers. Customers may opt in to receive messages either in person at a physical location or over the phone when they call. When a customer is registered for the first time, they are asked to provide a phone number, and staff is trained to ask if the customer would like to opt in to SMS-based billing notifications. They will be verbally informed that ‘Message and data rates may apply,’ ‘Message frequency may vary,’ and they can ‘text HELP for support or more information and STOP to unsubscribe at any time.’ They will also be informed that their phone number will not be shared with third parties for marketing or promotional purposes.”
Terms & Conditions Page Requirements:
- The website must include a Terms & Conditions page.
- This page must contain an SMS disclosure specifying:
- The types of messages consumers can expect
- Texting cadence
- Message and data rate notices
- Privacy policy links
- HELP information
- Opt-out instructions
Example:
“[Brand Name/Company Name as mentioned in tax records] will send messages regarding case details and request documents, including status updates and reminders for important dates. Message and data rates may apply. Message frequency will vary, and you will be able to Opt-out by replying “STOP” to unsubscribe or “HELP” for further assistance. [Privacy Policy link] [Contact Us link].”
- The Brand Name/Firm Name as in the Tax Records must be explicitly stated in all verbiage.
- The Contact Us form must contain links to the Privacy Policy and Terms & Conditions pages.
Website or Online Presence Requirements for Law Firms:
- Law firms must have a website. If a law firm does not have a website, they must have an active online presence on platforms like LinkedIn, Facebook, etc.
- If using social media instead of a website, the Privacy Policy must be available on the social media profile with all the above-mentioned clauses.
- Failure to meet these criteria will result in the phone number not being registered under 10DLC.